 |
|
|||||||||
View Bio More Articles by Michael Bissell
A shoebox vs. an online backup
Cave Man Distribution Networks Dressing for Work The team that hates itself -- Visionaries, Managers and Technicians iBooks -- Creative Epicenter or Gatekeeper? The Failure of Success The Economy is Going to Get Worse, but that's okay Time lost on Twitter Common Sense of the New Economy Twitter's back alleys and dark places Social Media is NOT Advertising On censorship Microsoft Courier Form (designers) versus Function (geeks) Bad Restroom Health Sign PDXBOOM -- The power of social media and the portland pipe bomb China and Apple -- Different organizations, same management The volume of screens Logorama Sleeping through miracles Who needs an URL anyhow? Transmedia That magical little tablet The complications of making coffee How your website can be in two places at once Masterpieces created by sheer volume Suing over lack of originality A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more... The Lawsuit Lottery Checking my messages Another Random Night of Arts in Portland Rules are made to be broken -- in a reasoned, systematic way So many accounts, so few passwords The Dali Lama of Hillsdale Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter Riding the commute route on Saturday Not everyone is like you The Web is a Jerry Rigged Kludge Portland Bike Plan: Too Expensive or Playing with numbers? Twitter: Asleep at the Mouse Wheel Where regulation is good: Google Voice and Vonage How Facebook is (unintentionally) forcing programmers to piss off users The Twit Cleaner Perfect Secretary's pitch for @Adbroad (and the Youtube API) The Emotions of Text The Shorty Awards Scandal -- Manual Spam is still Spam Google Analytics, the cloud and missing numbers #fail Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference The Internet is the New 60's Getting back in the saddle (bicycle saddle, that is) Ranting about Portland Drivers Cougars from New Zealand (and I don't mean big cats) Adding facts together, or why you can't charge your cell phone from wifi Social Media and the Destruction of the World Rabid Fans vs Passive Viewers -- The Coco vs Leno saga How to tell someone to retweet (without using up your 140 characters) You can't buy social media A book unopened is but a block of paper Building the LOST: The Final Season Sweepstakes Holiday SPAM (or the lack thereof) Archiving Twitter Too Many Toolbars Random Censorship with Google Adwords Accessibility and Shopping Online "Upgrading" my flight Twisted path to customer service Flash: Shiny objects blinding your audience Twollow and other gold rush scripts Arthur Miller's All My Sons GPS in a Laptop computer Thinking outside the box... There was a box? Twitter was designed for Text Messaging It's not the corporations, damnit Entrepreneur or Dreamer? Adweek Social Media Twitter for Brands Presentation Socializing is more than Social Media Generational Marketing is a Myth (or Who's your Daddy?) Social Media is Just the Way We Use the Internet Twitter Followers Don't Matter (ask the porn sites) The Internet is Gooder than Books Sometimes you don't want your campaign to go viral Best Twitter Branding Campaign A Good Explosive Recipe and other found knowledge online Like flies to crap, Spammy Twitter Followers don't really go away Video Projectors for your phone iPhone SMS Security Hole How Flipmytweet works Cell Phones as Microscopes Markie's Birthday Digg is not the Hijacker -- You Are Steve Ballmer -- the walking dead? Twitter as an open mic poetry reading Automatic Social [un]Awareness New York, New York First splash for United Against Malaria New Media/Old Media and the CLIO Awards Interview at SXSW: Mad Men Twitter And Tracking Saturday Yard Work We've got an App for that -- it's called the Web Made it to SXSW in Austin What is Conquent? The trouble with Wordpress and other templates Wayward Words with Baggage Speaking at SXSW March 17th The fleeting Memory of the Internet It's okay to say 'I don't know' Good Morning America, now Go Fight Traffic More surreality in Portland Nike Takes Over Conquent Facebook owns this title Excuses, excuses A little on Social Media Feeding on Content Attack of the Bots Irish Music in Oregon City Landing on an Aircraft Carrier Got Curry? And some bizarre art? Web 1.0 Random Music and Random Life in Portland To the dump, to the dump, to the dump dump dump Flight Simulator Cold night, hot fire, happy cat Net Neutrality Walking to work in the snow A window into Moreland of the Past Getting clever with data feeds Big and Little Beirut The Other Credit Crisis The Broadband Inauguration T-Mobile owns Magenta and Other Patent Stories The Risk-takers, Doers and Makers of Things The noise of 20,000+ Twitter Followers Reflections on my DC Trip Born Again American 30,000 feet, 500 MPH Suburban Strip Mall Cellphones, toilets and the Inauguration The wall of pissing National Treasure/National Archives My trip to DC so far Everyone is insane Getting ready for DC The End of Days (of song): Microsoft Songsmith Example The Very Model of a Modern Major General Browser Bigotry The Death of your Soul: Microsoft Songsmith Creative Development or Developing Creatively? Race to Witch Mountain The Myth of Wikipedia (or the Wiki-1400) Online/Offline Sales -- is it really that bad? Is PayPal Tacky? Old School Web Design Still Works Domain Squatting Christmas Fire Green Chri$tma$ QA 101 Portland Snow Get some return on that web traffic I think they have a backup... I'd love to have that problem The [un]importance of statistics Don't be a tool of viral marketing CAT Scan! Follow up to the shoulder injury Emails, discussions, blogs, wiki and web content Ironic Injury On the Santa Monica Pier You Designed for Print First You let someone else register your domain name You figured .biz, .info, .us would work fine What's after the Integrated Circuit? Intelligent life is out there (but it's bugger all down here on earth) Subject Matter Experts Talking Other Subject Matter The Totalitarian Regime of Apple Oversimplifying how people work crowdSPRING Traditional agencies vs. the 'new model' Creative Services for the New World Reverse Anthropomorphism The End of Time Oil prices and birdsong Watching Starship Troopers AGAIN! Better Living Through Twitter Lessons Learned From Apple It's the Brand, Baby Business Architecture vs. Web Construction On Truth You can't build life Accidentally Drunk in Portland Al Gore the Winner Intelligent life is out there (but it’s bugger all down here on earth) Aussie Rules Football Trip to Nostalgia Land I am such an idiot Long day of travel Miami -- as far from Portland as you can go in the US Inverse Peter Principle Random Knowledge I'm fascinated with modern plumbing Leaving Seattle (or why you should keep your ticket close) On the Rails The Hive 
RSS for this blog
|
The Shorty Awards Scandal -- Manual Spam is still Spam2010-01-27 07:52:07
|
|||||||||
|
Next The Emotions of Text |
Previous Google Analytics, the cloud and missing numbers #fail |
Alex Gatscher: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-27 17:38:44
First Rule in Advertising: You have to get their attention.
@FrankAdMan does it daily and real people that know, know.
His because... anwsers are genuinely heart felt by those that follow him.
Cheers to the kid too!
Don't throw away the dog cuz he has some tho..long live shortys.
Someone ought to mentor him...mmmm I wonder who...
A shorty mentor scholarship could be made available by F. with 2 hands tied behind his back.
I except great things from both.
Like I told Frank..(whoever he is,he is a devilish darling, and I actually look at him as Zig, learning from him everyday) If He were stock, I would invest in him.
Alexa Gatscher
@bajastudio21
@madmenparty
Helen Klein Ross: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-27 19:41:17
Agree this is kind of a twempest in a teapot, but...here's my .02. I think it's highly unlikely this account belongs to a 16 yr old. Teens generally aren't on twitter, b/c none of their friends are. And what self-respecting 16 yr old would be caught dead describing himself as "I'm a fun, Energetic, and intelligent sixteen year old who loves Social Media, sports, and the business world!" Cmon. If I was creative director on this copy, I'd send it back for a rewrite. Sounds totally inconsistent w/ character. Not to say that a kid couldn't be produced to claim ownership. Oh, the twitterverse, where fictional characters abound. For betty or worse ;)
Shirt's tactics may be objectionable but not technically illegal. At least, not according to my read of the rules. http://shortyawards.com/rules However, if Shorty simply assigns awards to contenders with the most active bots (human or otherwise), of what value is a Shorty to an actual person?
@AdBroad
Scott Hale: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-27 22:09:19
You've got a good point here...but @jonacoca is exactly who he says he is. I don't think it's spam either. If he is starting his tweets w/ a username, most of his followers will never see the tweet. And anybody can deal with ONE tweet with a request. After all, his followers are his community and they are welcome to unfollow if they don't like him soliciting favors.
Let's move the focus elsewhere - See the opportunity here? Kids have a different lifestyle than adults. They have more time and less concern about what people like us think. Jason (@iwearyourshirt) didn't ask @jonacoca to ask his followers to vote, but Jason did build a community of people that WANT to do this for him. Teens will do this of their own accord when they are included and validated as friends. They act upon trust.
Take this situation as an example of targeted marketing and community building for younger generations. Use it to your advantage rather than complain about it.
Nice post, thanks.
- Scott
@sjhalestorm
Michael Grosheim: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-27 23:44:00
I would like to start off by saying that Alexa's comment gave me a headache. Inconstant and all over the place. Didn't make much sense. Moving on to Helen, no disrespect, but "Shirt" has not pitched anyone forcing them to vote. If we are going to react to a blog post, it should be factual. That said, what are we considering spam? Yes, while sending out random @ messages to people across the globe borders on a question of morality and character, it is far from unethical. However, sending those @ messages to followers is far from spammy; after all, his followers have the ability to unfollow and block.
Now, as far as tweeting the same message 125 times, does using an auto-tweet application make every marketing professional (or marketing wanna-be) a bot; let's not forget the hundreds of thousands of people who use Twitter to pitch products and ideas. And, let's not forget auto DM's that reply the same message to every new follower.
Maybe, @FrankAdMan is losing to a "shirt" becuase the "shirt" is a far more creative marketing idea. Just maybe.
Larry-bob: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 00:39:34
Fugitive Philipino cult leader @BroEliSoriano has been made the leader in the #education category by a flood of spam. I suggest the following nomination:
I nominate @BroEliSoriano for a Shorty Award in #spam because his followers have made him shorty leader in Education.
NTChaddius: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 00:55:22
Regardless of whether or not the account is Spam, I'd side with Jason (@IWearYourShirt) in this argument. I do like the point of the community that Jason has created, and if he generated enough support for someone to create that account for him well then more power to him. The same could have been done for @FrankAdMan. The Internet is its own world, and this is it's version of "Survival of the Fittest". That's what's so scary and awesome about it.
In looking at both accounts, I can't even see why @FrankAdman should be considered in the category. The account is a mess of replies and off the wall comments. But, even sorting through to what I'm assuming are the tangible/informative messages (and basing my opnion solely on them)... they lead to inane babble. For @IWearYourShirt, there are quick advertisements for the specific product of the day leading me to YouTube, Flickr, and everywhere else in the SM Universe.
I'm not sure how someone who is pretending to be a fictional ad-man from the 60's should even be considered in the category. Seems more of a method for self gratification and ego-boosting when more followers are obtained rather than being there as an advertiser. Jason, on the other hand, dedicates his time to the product, not himself. Sure he has some fun in between, and I'm not saying conversation with followers is a bad thing (that's the whole point of social media right?). But, even in those moments of fun, the product is still being represented. Regardless of the method by which he reached #1, I think the right advertiser came out on top.
Carri Bugbee: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 01:00:46
I don’t see anything wrong with what @jonacoca is doing, which is what I told @FrankAdman yesterday. Anybody is entitled to shill for anyone else. Frankly, I find it less egregious than those who shill incessantly for themselves. Anyone who understands PR knows it’s always better to have someone else do the talking for you.
It’s no different than a brand reaching out to tell me about their products when I tweet a relevant keyword. Kodak recently reached out to me when I tweeted about shopping for a new printer. I’ve been targeted by Comcast, GoDaddy, MyMediaInfo, AlaskaAir and many other service providers or vendors this way. Those of us who tweet for brands know this is de rigueur – and tweeters who are targeted this way rarely complain if the message is on target with their interests. Have you seen complaints from the people that @jonacoca has targeted?
I agree with Scott on this one. @iwearyourshirt has obviously developed a much more ENGAGED group of followers than anyone else vying for the advertising award. A snapshot of data via Twitalyzer indicates the clout and influence of @iwearyourshirt is FAR ABOVE its category competitors. I’ve posted snapshots of analytics data of the top five competitors here: http://tweetphoto.com/user/CarriBugbee
Given that, it’s not a stretch to think that a fan might want to help @iwearshourshirt just for the hell of it. This is EXACTLY what every brand using social media hopes and plans for. Last year, at least two followers of @PeggyOlson voted for her multiple times during the first round of Shorty voting (this wasn’t allowed during round two). I didn’t know them personally and they had no idea who I was since I was anonymous. They just really liked @PeggyOlson.
Even if @jonacoca is being “compensated” in some way to tweet on behalf of @iwearyourshirt, I don’t think that’s against the rules, is it? Can’t a brand pay their PR team to campaign or take out an ad if they want to? I'm sure they can pay their Web team to post something on their own Web site.
Finally, as Scott pointed out, it’s unlikely that anyone following @jonacoca is feeling spammed by his messages. They probably just see the one tweet.
I got targeted in this way on a music-related account I tweet for. The ENTIRE substance of that other account’s tweetstream was reaching out to music tweeters to alert them to a new music app. Hundreds of tweets that said the same thing, just targeted to different people. I didn’t look at it as spam since the information was legitimate and well targeted. Others may have considered it spam. I don't know.
The point is, it's only spam if it's unwanted. And I doubt you can speak on behalf of the people @jonacoca is reaching out to.
@CarriBugbee
Social Profiles: http://www.CarriBugbee.com
Michael T. Kramer: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 04:50:07
Probably the only people who really care about this issue are the ones who are losing to "I wear your shirt."
I'm more offended by people who self-promote ad nauseam by constantly posting those self-populating links to vote for them in the Shorty's. I will block one of those Tweeters in a New York Minute.
Frank Adman: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 15:54:17
If I'm not mistaken there are categories for Marketing, Innovation, and Spam. Let's not confuse them with Advertising. I've nominated @adbroad & @leeclowsbeard in #Advertising because I follow and enjoy them on Twitter
The Shorty Awards are intended to celebrate all that is Twitter. Give your #Advertising nomination for the Shorty Award to someone who, like great advertising, engages, entertains and charms within the constraints of Twitter. Cheers. F
NTChaddius: Re: The Shorty Awards Scandal -- Manual Spam is still Spam
2010-01-28 23:22:39
Frank's statement illustrates exactly my problem with those whom, I feel, misunderstand the point of Twitter.
His belief is that the Shorty Awards are intended to recognize those that stay "within the constraints" of Twitter. Through our recent tweeting, I get the impression that he feels his major competitor, @iwearyourshirt, has an unfair advantage due to his incorporation of various social media outlets. Yet, his links to random music bytes and images are no cause for his own discredit? The point of me trying to find a tweet of his that makes a relevant advertising point being harder than trying to screw a mormon girl on prom night aside, if he's right and this is what the Shorty Awards are about then it's just a pointless exercise in furthering self gratification and completely goes against the point of what Twitter has become.
The message on Twitter's homepage reads:
"Share and discover what’s happening right now, anywhere in the world."
This, along with this debated decision to change it's default question from "What are you doing?" to "What's happening?" shows how Twitter has truly become an information tool. With that, the Shorty Awards should celebrate those who are able to find a creative way to share relevant information with their followers. Sure @iwearyourshirt links to youtube, flickr, etc. but lets also not forget his constant in between conversations and games with the community of followers he's created. But, those tweets that do share links are clearly doing something right, because followers are clicking through. Tweets read like headlines in the mess that is most users' twitter streams. If they generate enough interest to grab the reader's attention among the clutter and get them to click the link, then they have done so "within the constraints" of Twitter.
On a side note, I'm not saying the @FrankAdman account hasn't achieved the community aspect, clearly he has. I just fail to see what's getting advertised.
Short of someone who actually created the Shorty Awards giving their opinion, I think we leave it to their statement that the awards are left to "the community to decide". Although, the last minute auditing processes and the addition of a judges vote for this years finalists seem to be hinder that motive.
Let's also be aware that, in the grand scheme of things, all of this bantering and the eventual winners of the Shorty Awards really mean nothing. It will never gain as much worldwide attention as a baby kitten being tickled...
This article also appears on
Web Development
© 2004 - 2010. Conquent. All rights reserved
|